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About us

Wave Division is

THE leading Consumer Engagement Agency

With more than 255 million face-to-face interactions since 2000, we understand Consumer Engagement better than anyone else.


In almost 5.900 implemented projects, we have witnessed a plethora of emotions – from jubilant children receiving prizes, to girls embracing their boyfriends, from wives seen enjoying some time with their husbands, to grandparents holding the tiny hands of their nephews and nieces.


We, the Wave Division team, were personally involved in each and every one of these celebrations during 8 million hours of promotions in almost 80 cities across Romania.

Explore our work

Our philosophy


We look at where you are vs. where you could be and we create a winning, wave-making strategy. The ripples of this wave will shape the future waves that we make together.


As the leading Consumer Engagement Agency, we create unforgettable experiences for our consumers, through integrated campaigns, clever in-store marketing and powerful social media.


We continue to build upon the strength of our first waves, creating the perfect foundation for those to come, through real-time monitoring and optimization.

Our MISSION is to deliver just one service…YOUR RESULTS!

Our presence


6 cities with regional offices
Over 2.500 active Promoters
Over 150 active Consultants


7 Regional Managers
73 City Managers


Logistical Capabilities: warehousing, transportation, logistics management and auditing across all areas

The Central and Eastern Europe Wave Central hub located in Bucharest:

  • Coordination of LOCAL OFFICES for Central and Eastern Europe
  • Working across all project stages



Native Speaker SPOCs for each country

Support for legal & fiscal compliance of campaign specifications & materials



A central creative team located in Bucharest for Central and Eastern Europe

Local Creative Support Teams for each market

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