With more than 255 million face-to-face interactions with consumers since 2000, we at Wave Division, understand Consumer Engagement better than anyone else. We truly value that behind the word “consumer”, there is an individual person, with their own unique life and values.
In almost 5.900 implemented projects, we have witnessed a plethora of emotions – from jubilant children receiving prizes, to girls embracing their boyfriends with a shy excitement in their eyes. We have seen wives enjoying some time with their husbands, grandparents holding the tiny hands of their nephews and nieces, and teenagers dancing together with adults as if time had stood still.
And we, the Wave Division team, were personally involved in each and every one of these celebrations, shared from person to person, regardless of their background. We understand people’s emotions, not simply from paid studies, internet articles or theoretical academic works… We have literally lived these emotions for 17 years.
By executing campaigns in almost 80 cities across Romania, we understand better than anyone else how people interact with brands, what they think about brands and what they say about brands – what they reject and what they embrace. We perfectly understand how and what turns people into consumers.
In almost 8 million hours of promotions since 2000, we the Wave Division team, have learned how to be creative because we know that consumers like events full of creativity and interactive communication. Our creativity is inspired by a perfect understanding of consumers thinking and behaviour, based on 17 years of experience harmonizing brand values with consumer values.