As you may already know, temperament is a natural gift generally affecting the way we behave, learn and react. But what if you could boost your business performance simply by adapting your strategy to the four types of temperaments? Let’s explore.
No time to play anymore
Sanguine, choleric, melancholic and phlegmatic. We surely remember the four temperaments learned in the High School. No matter which of them do you are, you have the duty to understand the duty you carry upon understanding the particularities brought by the character of customers in the purchase decision. It’s useful to know that each temperament has different things to excel at and also struggle with. Every temperament is used to learn and to process the avalanche of information his own way. Therefore, you really need to adjust your voice and also your marketing strategy in order to be heard as accurate as possible. Are talking to a choleric or sanguine audience? Be sure to pe persuasive and spontaneous. Are you searching the attention of a melancholic or a phlegmatic person? Try to become a storyteller and your efforts will be rewarded.
Set you goal and aim precisely
The moment you understood the temperament of your customer is the one you are able to target the buyer personas in a really efficient way and with great hopes of success. How can you tell if your strategy will work or will not? Simply, by using the right words that can move a certain group into becoming your core target. Keep in mind that you might have to deal with introverts. Even if they are interested in buying, you will have to strive harder in order to engage them in a brand activation or even in an online campaign. These are shoppers that should never be pressured, at least if you don’t want to get the opposite effect. An extrovert will be excellent in a CSR campaign, given their altruist nature and their friendliness. Could this be converted into a sale? You bet!
Permanently check your progress
I think we can agree about one thing. We not only buy products or services, but we also purchase emotional experiences. Once you were able to identify the driving forces and flaws that motivate each temperament. By using them correctly, you are able to transform every experience in a more engaging journey. However, be careful. Do not forget the main purpose, meaning the higher conversion rates and the more satisfied shoppers. Speaking of shoppers, you might need to see them otherwise than a collective group with a standard set of characteristics. In the end, we are here to listen to what our customers have to say, to understand their needs and to help them achieve their goals.
The conclusion is simple: let us learn how to use temperaments in combination with the data provided by our shoppers in order to be fully equipped to guide them and ourselves to success.
