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In-store reality mining

Are you wondering how to capture real-time, precise shopper data throughout a store? How to analyse shopper behaviour, just moments before they make a purchase?

In partnership with Dialogica Italy, breakthrough innovation with in-store promotions: full measurement of in-store shopper marketing campaigns, the only dashboard real-time (supported by machine learning) to study the behaviour of the shoppers and their purchases.

We are the only agency in Central and Eastern Europe that is in-store, data-driven, with a database of more than 13 million shoppers, segmented by gender and age. Shopper behaviour is mined, to gain an insight into the effectiveness of promos. 1.1 billion people detected, 13 million shoppers tracked in supermarkets and retail outlets.

From retail, traditional shops and online at home, to events and trade shows, we have been helping companies to improve their business results with uncovering the real moment of truth: the last mile, the point at which brands and consumers meet.

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Shopper activation

With more than 17 years of in-store excellence, knowledge of retail and a 360-degree shopper understanding, we develop shopper activation strategies, concepts and mechanisms that guarantee results.

Our competitive advantages – retail realism, in-depth knowledge of retail limitations and the ability to solve them.
Understanding the types of prize that trigger shoppers to buy and increase their basket size.

We work closely with every Brand Marketing team, in order to align with concepts and brand priorities. Our team aims to trigger the sense of buying, by building a long-term emotional connection between the brand and the consumer. Our campaign execution is a fantastic way to make a wave of connection with consumers.

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Creative & Strategic planning

We work tirelessly to turn every great idea into a strong wave. We apply innovative thinking, in order to gather inspiration and find exciting, creative solutions to real business problems. We focus on results and continuously work to improve the output, always setting our minds on the next big thing. We develop integrated ideas that can be implemented in traditional media, social, online, CRM and retail, with an aptitude to create campaigns that deliver flawlessly.

  • Integrated Campaigns
  • Graphic & Web Design
  • Illustration & Storyboard
  • Brand ID Development
  • Brand Packaging design
  • Online Content
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In-store marketing

We take advantage of our vast experience and in-depth consumer behaviour knowledge in order to exceed all expectations. Effective insights, detailed planning and memorable interactions are fading the gap between your brand and your shoppers. We have always accepted the creative challenges brought to us by new opportunities, but we also keep a keen eye on their relevance. We work side-by-side with you, to achieve the same common goal: optimal results and a broader future vision.

  • Sampling and Sales Demonstration
  • One-to-one Communication on Key International Accounts, Horeca etc.
  • Consultancy Programs
  • Special Brand Activation
  • Mystery Shopper Programs
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Digital & Social media

We keep your business up-to-date, using the most important social platforms, including: Twitter, Facebook, Pinterest, LinkedIn, Instagram and YouTube. Additionally, we deliver high-impact SEO campaigns for all of our clients. We identify which channels are relevant for your brand and how to develop your social voice into a wave of relevance.

  • Integrated Digital Strategy & Planning
  • Social Media Integrated Campaigns
  • User Experience Strategy & Design
  • Retail Integration
  • Mobile Responsive Design & Application Development
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Out of the Box POSM Designs

From idea to reality, our team of art designers are on-hand to offer a wave of creative solutions for the development of your POS materials.
Our competitive advantage is founded upon our ability to measure the impact and ROI of POSMs and recommend further measures to improve.
Out of the box creativity and innovative POSM designs that impact brands and drive sales – 3D, 2D Digital and Video Integration.
From concept to design, we control the whole process. We draw the strategy and transform the concepts into visuals, based upon your objectives and retail realism – innovative, disruptive or traditional styles. Our services include POSM adaptation, production, manipulation, deployment, implementation and warehousing.
Our sheer capacity enables us to work under strict deadlines, no matter how great the challenge. We offer a wide range of elements, promotional stands and booths, as well as interactive & digital POSMs.

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Corporate events

Our agency is always looking to create interactions that add value and meaning for all your guests, business partners or staff. We provide practical solutions, inspired by real-life and we collaborate with the right partners in order to achieve the highest level of relevance and satisfaction. From outdoor venues, to night-time receptions and high-tech locations, we relish the opportunity to surprise our participants with a wave of memorable experiences.

  • Portfolio Planning
  • Promotional & Retail Experience
  • MICE (Meetings, Incentives, Conferences, Exhibitions) Programs
  • Corporate Event Design and Execution
  • Roadshow Management & Logistics
  • Product Launches
  • Youth Marketing Programs
  • Online Content
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Audio ad

Your message can be heard loud and clear with our help. Audio-Ad is a proven, powerful targeted communication platform, and a proprietary of Wave Division.
We can increase your brand communication impact by sending audio spots to targeted consumers, using automated phone calling services.
Compared with text-based communications like emails or SMS, voice has a much stronger engagement power. 80% of consumers listen to the WHOLE audio spot during a campaign and our partners have benefited from much larger sales, increased loyalty and enhanced campaign impact.
With Audio-Ad, we connect your brand with consumers through the power of audio.
We tell the story of your brand in order to evoke an emotional connection – placing your brand above that of your competition.

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“This is to convey my admiration and appreciation for all the work your organization, Wave Division, did in organizing my book tour in April 2015 and the several meetings with business leaders which surrounded it and made it not only successful but very enjoyable.
Every one of these events came off perfectly. I know this wasn’t easy, especially because the schedule was so tightly packed and involved so many different people.
I’ve been involved in many meetings during my business career. None have been better planned than this.”

What Really Matters - Romania Book Tour

John E. Pepper Jr. – Award-winning Author and Former CEO Procter & Gamble

“The team is proactive, competitive and highly adaptive to changing situations.
Therefore, I feel confident in recommending Wave Division.
If you have any questions, feel free to contact me.
Kind regards,”

Huggies Romania Marketing Campaigns

Inita Cervinska - Marketing Manager Central Europe, Kimberly-Clark

“As Trade Marketing Specialist for Unilever, I had the opportunity to work with Wave Division on various projects, involving Dero, Omo and Cocolino brands for creative and In-Store execution services.”

Unilever Romania Marketing Campaigns

Daniela Florescu - Trade Marketing Specialist, Unilever Romania
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