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CARLSBERG EURO 2016

Challenge

To develop and run the sponsorship of Carlsberg at Euro 2016, through an attractive, integrated in-store campaign.

What we did

We developed an application (gamification concept) for prizes awarded relative to each specific campaign and the types of prize available.

Results

We activated over 170 promoters nationwide, during 4 consecutive weekends, ensuring the production and management of all materials involved.

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4 Alba Iulia Square, Building I3, Entrance A,
8th Floor, Flat 40, District 3, 032747
Bucharest, Romania

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