Challenge:
Increase GUINNESS’s notoriety and its association with an international feast, renowned worldwide.
What we did:
Special activations and Irish-style surprises was planned in Romania for those who will cross the threshold of Guinness partner sites.
Our teams have encouraged Guinness consumers, and not only, to take part in a „bar-hopping” night, discover their Irish spirit and enjoy a pint of beer at the hottest parties in the Guinness locations.
We also recruited a vast number of participants for the event: Hostesses, Project Managers, Standard Bearers, Mascots and Collaborators for different services.
Results:
St. Patrick’s Day was an excellent opportunity to have fun, to tie new friendships and live unique experiences, in a celebration mood in 42 locations from 8 major cities.
