Challenge
Huggies Romania wanted to develop further their presence on social media channels in order to correspond to its size and position in the market while communicating the brand’s portfolio, philosophy and key messages.
What we did
The main objective set was the update of the brand’s social media presence to appeal to a local audience with specific characteristics, creating awareness of the brand’s spectrum of products in a consistent tone that communicates its key characteristics.
We designed a concise social media strategy with the key goal in mind (awareness) that would engage audiences, showcasing the entirely of Huggies product portfolio and investing in cultivating relations with clients in order to boost word-of-mouth as well as organic reach and engagement.
