To create and build a mobile kitchen where live cooking demonstrations and public activation can take place.
To increase the level of awareness of Lidl’s own brand.
What we did
We created the first concept of a mobile kitchen in Romania, by converting a truck platform of 14 meters into a fully-equipped mobile kitchen.
The Lidl mobile kitchen visited 18 cities throughout Romania in 4 months and had the privilege of hosting some well known Romanian Chefs, such as Antonio Passarelli, Petrisor Tanase and Petru Buiuca.