Challenge
To build an integrated CSR event boosting the awareness of road safety throughout Romania.
What we did
National simultaneous activation in all Lidl parking spaces, at 10 o’clock.
Results
“Best CSR Event of 2014” – Daily PR
Participation:
2013: 10.000 children
2014: 23.000 children
2015: 25.000 children
2016: 25.000 children
2017: 23.000 children
