Lidl – Verde la educatie pentru circulatie

Challenge

To build an integrated CSR event boosting the awareness of road safety throughout Romania.

What we did

National simultaneous activation in all Lidl parking spaces, at 10 o’clock.

Results

“Best CSR Event of 2014” – Daily PR

Participation:

2013: 10.000 children

2014: 23.000 children

2015: 25.000 children

2016: 25.000 children

2017: 23.000 children