Challenge
Drive awareness and brand education for Nespresso portfolio via specialized demo agents. Brand representation at premium events.
What we did
We represent Nespresso brand at premium events through a premium set-up and coffee advisors. At the event we did not just provide coffee to the participants, but we help them choose the coffee that suits their taste.
Results
We participated at 216 B2C events and 138 B2B events in Bucharest, Cluj, Brasov and Bulgaria. Over 60.258 consumers people tasted Nespresso products.
