Challenge
Make SHERATON BUCURESTI stand out through the concept of living well, love and happy fully life.
The new communication line had to be fresh and modern while clearly communicating to the hotel’s discerning international clientele the luxurious air of the property as well as the whole range of its services and facilities.
What we did
Visual is KING! The approach will be one of showing, not telling, in order to allow customers to create their own expectations.
The Sheraton brand will engage with customers in multiple points of interest, generating an integrated communication approach, where consistent messaging across multiple media outlets will create the customer perception that we need.
