Challenge
To increase GUINNESS’s notoriety and its association with an international feast, which is renowned worldwide.
What we did
Organizing a large parade for St. Patrick’s Day to promote Guinness.
Results
Organizing special activations for St. Patrick’s Day in several key locations in Bucharest and throughout the country: 8 major cities, 42 locations.
Recruiting a vast number of participants for the event Hostesses, Project Managers, Standard Bearers, Mascots; Collaborators for different services.
