Challenge
To increase Vodafone’s brand notoriety.
To present the benefits available to Vodafone clients.
To generate interest from potential Vodafone clients.
To communicate promotional materials and award winners.
What we did
Promotional teams in all key resorts of the Black Sea.
Specialized guidance, according to every client’s needs.
Attracting the competition’s clients by offering them free SIMs and discount vouchers to purchase handsets.
Electronic phone card top-up on the beach.
Results
Active sales on the beach.
Campaign implementation in over 30 locations.
Thousands of approached and converted consumers.
