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CARLSBERG EURO 2016

Challenge:

To develop and run the sponsorship of Carlsberg at Euro 2016, through an attractive, integrated in-store campaign.

What we did:

We developed an application (gamification concept) for prizes awarded relative to each specific campaign and the types of prize available.

Results:

We activated over 170 promoters nationwide, during 4 consecutive weekends, ensuring the production and management of all materials involved.

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