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Coca-Cola Romania shopper activation

Challenge:

Create a retail concept that will make the shopper interact with the brand and not knowing that from the beginning. Shopping is boring most of the time. So, our strategy was to make the consumer feel that Coca Cola did something for their own amusement, by transforming a boring shopping hour in a fun experience with the Coca Cola brand.

What we did:

We developed a campaign based on the idea that shoppers like to be surprised. We placed speakers around the store and when shoppers goes under these speakers, they will hear a message which will sound like an inner voice that will guide them through the store towards the Coca-Cola island.

Results:

We developed a campaign based on the idea that shoppers like to be surprised. We placed speakers around the store and when shoppers goes under these speakers, they will hear a message which will sound like an inner voice that will guide them through the store towards the Coca-Cola island.

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