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Johnnie Walker Activation

Challenge:

The most important thing is to plan your projects up front. There’s always so much going on, and with design being a highly collaborative process, a good and well thought out plan will help you keep on top of things. From the initial brief to delivering the final product, every step is full of its own unique obstacles and issues, and if you know beforehand what you will be dealing with, the job will become that much easier. The most important thing is to plan your projects up front. There’s always so much going on, and with design being a highly collaborative process, a good and well thought out plan will help you keep on top of things. From the initial brief to delivering the final product, every step is full of its own issues, and if you should know what you will be dealing with.

What we did:

How to catch the attention of scotch enthusiasts is a crucial consideration and a great way of driving it over your product is through offering an incentive in the stores.

We also create a privileged moment between the brand and its audience with free offers in-bar tastings.

For this activation we recruited a vast number of participants: Promoters & Hostesses, Merchandisers and  Team Leaders.

Results:

The activation allowed the brand to interact and engage with a high number of consumers from on&off-trade environments across multiple weeks, offering an impactful, stylish and memorable experience.

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