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Lidl – “Pofteste si gateste!” caravan

Challenge:

To create and build a mobile kitchen where live cooking demonstrations and public activation can take place.
To increase the level of awareness of Lidl’s own brand.

What we did:

We created the first concept of a mobile kitchen in Romania, by converting a truck platform of 14 meters into a fully-equipped mobile kitchen.

Results:

The Lidl mobile kitchen visited 18 cities throughout Romania in 4 months and had the privilege of hosting some well known Romanian Chefs, such as Antonio Passarelli, Petrisor Tanase and Petru Buiuca.

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