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Lidl – Verde la educatie pentru circulatie

Challenge:

To build an integrated CSR event boosting the awareness of road safety throughout Romania.

What we did:

National simultaneous activation in all Lidl parking spaces, at 10 o’clock.

Results:

“Best CSR Event of 2014” – Daily PR

Participation:

2013: 10.000 children

2014: 23.000 children

2015: 25.000 children

2016: 25.000 children

2017: 23.000 children

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