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P&G Launch of the Gillette Proglide

Challenge:

A WOW launch of the Gillette Proglide across the top 3 P&G markets in Balcani (Ro, Bg, Sb).

What we did:

The strategic development for the 3 markets and implementation of the launch event as well as in-store activation in Romania.

The simultaneous implementation of a P&G product for the first time, launching across 3 countries and in 8 locations.

The development and implementation of a game concept, dedicated to in-store clients, on 3 platforms: The Kinect, Wii and iPad.

Results:

The campaign was implemented in more than 40 locations.

Over thousands of consumers were approached.

Thousands of consumers participated in the virtual game using either the Kinect, iPad or Wii app.

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