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POSMs Concept and Design – Somersby

Challenge:

Objectives of this project was to design of the PoSM material and production as per brand guidelines while ensuring cost effectiveness at the same time. The requirement involved multiple different PoSMs with different artworks which increased complexity of the requirement.

What we did:

Customization of the artwork as per PoSM printing for every market channel.

PoSM production at a central facility ensured quality control & cost optimization.

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