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Somersby Sampling

Challenge:

To develop and run all in-store campaigns for Somersby in 2016 in order to increase brand awareness and sales.

What we did:

We developed all in-store campaigns, key visuals, POSM, production & implemented special activations for the Somersby brand.
Somersby product samples were offered with ice to each interested consumer.

Results:

The Hostesses communicated the brand benefits: premium cider, superior quality, natural flavours and no artificial sweeteners.

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