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Unilever Romania Hellmann’s activation

Challenge:

Increasing the notoriety of Hellmann’s products. Increasing consumers’ loyalty by offering them prizes. Conversion of the competition’s clients. Increasing the sales for Hellmann’s products.

What we did:

We had a promoter at the shelf explaining the benefits of Hellmann’s products with focus on mayonnaise, communicating the campaign mechanism and converting the clients interested in purchasing products of the competition. Awarding the clients that bought the promotional offers. We’ve created visibility materials for in-store.

Results:

The campaign was implemented in more than 52 stores.
Over 31,970 consumers were approached.

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