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URBB – St. Patrick’s week caravan

Challenge:

To increase GUINNESS’s notoriety and its association with an international feast, which is renowned worldwide.

What we did:

Organizing a large parade for St. Patrick’s Day to promote Guinness.

Results:

Organizing special activations for St. Patrick’s Day in several key locations in Bucharest and throughout the country: 8 major cities, 42 locations.
Recruiting a vast number of participants for the event Hostesses, Project Managers, Standard Bearers, Mascots; Collaborators for different services.

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